UX / UI / Web
Web3 Digital Financial Solutions
Trading Platform AVCC involves creating a cryptocurrency investment platform that simplifies user onboarding, offers virtual card issuance, facilitates USD deposits, and enables cryptocurrency conversions.
My Role
User-Centered Design
As a Product Designer, I led the creation and design of the Trading Platform from inception. I established a comprehensive design system and delivered a cutting-edge financial platform tailored to Web3 users, enabling seamless cryptocurrency trading underpinned by blockchain technology.
My Responsibilities
Problem Solving, User-Centered Design, Information Architecture, Wireframing and Prototyping, Visual Design, Usability Testing, Cross-Functional Collaboration, Design Systems, Responsive Design, Documentation, Stakeholder Communication.
Role
Product Designer
Duration
2 Month
Industry
Web3, DeFi
Tools / Working environment
Figma, Adobe Creative Suite
Challenge
Users who want to invest in cryptocurrency often face barriers to entry, including complex onboarding processes, the need for separate cryptocurrency wallets, and navigating multiple platforms for card issuance and currency conversion. This leads to user frustration, high dropout rates, and missed investment opportunities.
Solution
Unified Cryptocurrency Investment Platform:
Our solution is to create a unified cryptocurrency investment platform that simplifies the process of ordering virtual cards, depositing USD, and converting it into cryptocurrency. Here’s how we address the problem:
User-Friendly Dashboard:
I designed an intuitive dashboard that displays card information, USD, USDT balance, card details, and transaction history. Users can Deposit, withdraw, copy, freeze, and cancel their cards. Also, user can monitor their investments and manage their accounts effortlessly.
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Streamlined Onboarding:
I design an intuitive and user-friendly onboarding process that guides users through identity verification (KYC), card selection, and account setup in a few easy steps. This reduces friction and encourages more users to get started.
Virtual Card Issuance:
Users can order virtual cards directly within the platform. We provide a range of card options with varying benefits, allowing users to choose the one that suits their needs best. The card is seamlessly linked to their account.
USD Deposit:
We offer a straightforward USD deposit process, allowing users to fund their accounts using various payment methods such as bank transfers or credit cards. The platform ensures security and compliance with financial regulations.
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Mobile Accessibility:
Recognizing that users access the platform from various devices, I developed mobile responsiveness, allowing users to manage their investments conveniently on smartphones and tablets.
Design Approach
For designing a cryptocurrency investment platform, I used a User-centered design approach. This approach prioritizes the needs, preferences, and behaviors of the platform’s users at every stage of the design process.
User Research
Define Research Objectives
Objective: The primary objective of our research is to gain in-depth insights into the motivations, behaviors, and pain points of potential users within the cryptocurrency investment ecosystem. By conducting thorough user research, we aim to inform the design and development of a user-centric cryptocurrency investment platform that caters to the unique needs of both novice and experienced investors. This research will guide our efforts in creating a platform that offers a seamless and rewarding user experience.
User Persona
To create these user personas, I conducted extensive market research and gathered insights from potential users through surveys and interviews. Then I analyzed the data, identified common patterns, and grouped users into segments based on their characteristics. Each persona represents a distinct user type within the cryptocurrency investment space, with unique backgrounds, motivations, and goals. These personas help us design the platform to meet the specific needs and preferences of each user group, ensuring a user-centered approach to development.
Crypto Enthusiast Emily
Novice Investor Nick
Active Trader Alex
Competitor Analysis (by Company)
In this section, I delve into a comprehensive analysis of key competitors in the cryptocurrency investment platform landscape. Each competitor is examined individually, shedding light on their unique features, market positioning, and strategies. By dissecting the strategies and offerings of these market players, we gain valuable insights into the competitive landscape. This analysis serves as a crucial foundation for our platform’s development, helping us identify opportunities and areas of differentiation.
Strengths and Weaknesses
In this section, I dissect the strengths and weaknesses of each competitor within the cryptocurrency investment platform market. By critically evaluating their key attributes, I uncover their advantages and disadvantages in meeting user needs. Understanding the strengths that set them apart and the vulnerabilities that present opportunities for improvement is pivotal. This analysis empowers us to fine-tune our platform’s design and features, ensuring that we leverage our strengths and address potential pitfalls effectively.
My observations
What I learned and took into account when analyzing the strengths and weaknesses of competitors
From Competitors' Strengths:
- Competitors' strengths have shown us the features and aspects of the user experience that hold significant value for cryptocurrency investors. This insight has informed our design by prioritizing these user-centric elements.
- Recognizing industry best practices within competitors' strengths has guided our design towards building a solid foundation rooted in proven methodologies.
- Competitors' strengths have served as a wellspring of inspiration for innovation, motivating us to introduce unique features and improvements that differentiate our platform.
- By excelling in areas where competitors are strong, we aim to meet or exceed user expectations based on their prior experiences with industry leaders.
From Competitors' Weaknesses:
- Analyzing competitors' weaknesses has allowed us to pinpoint common pain points in the user experience and design solutions that directly address these issues, ultimately enhancing user satisfaction.
- Leveraging competitors' weaknesses has enabled us to differentiate our platform by excelling in areas where others fall short, positioning our offering as a compelling choice in the market.
- By learning from competitors' mistakes, we have avoided the repetition of errors in our design, saving valuable time and resources while preventing user dissatisfaction.
- This comprehensive understanding of competitors' weaknesses has reinforced our commitment to user-centric design, ensuring that our platform meets and exceeds user needs.
UI Components
Our UI components are thoughtfully crafted to provide users with a seamless, intuitive, and visually appealing trading environment. This section delves into the key UI components that define our platform’s interface, highlighting their significance and how they contribute to a user-centric design.
My Conclusion
The transformation of the Trading Platform AVCC reflects a significant leap in the cryptocurrency investment landscape. As a UX/UI Designer, my primary goal was to enhance the user experience, and the results are inspiring.
Our redesigned platform now offers a unified and user-friendly environment that simplifies user onboarding, virtual card issuance, USD deposits, and cryptocurrency conversions. This transformation was fueled by user-centric design principles, informed by meticulous user research, wireframing, prototyping, and usability testing.
The performance metrics speak volumes, with a 20% surge in daily transactions, a 15% increase in active users, and a remarkable 30% reduction in onboarding drop-off rates. User feedback has been overwhelmingly positive, emphasizing the improved ease of use and management. Artifact analysis highlights the platform’s visual appeal, reflecting a design that resonates with users.
In closing, our commitment to continuous improvement, driven by user feedback and industry advancements, ensures that the Trading Platform AVCC will remain at the forefront of the cryptocurrency investment experience. The future promises exciting possibilities as we continue to redefine and elevate the user journey in the cryptocurrency world.
