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Event Ticketing Platform
Stage Stubs
Stage Stubs is the easiest-to-use and best-value event ticketing platform built specifically for performing arts and dance events based in United Kingdom.
My Role
I worked full-time for the Raviga Group as a UX UI Designer.
In this project, my role as a UX/UI Designer involved revamping a declining web platform. I addressed user pain points, notably an inconvenient shopping cart. Through research, I crafted a design strategy, revamped information architecture, and created prototypes. The outcome was a modern, engaging, and accessible platform, significantly enhancing user engagement.
Responsibilities
Problem Identification | Research | User Interviews | Design System | Style Guide | Paper and Digital Wireframe | Competitive Analysis | User Flow | Low and High-Fidelity prototype | Usability Studies
Role
UX / UI Designer and Web Developer
Date / Duration
June 2021 / 5 Month
Industry
Events Services / Management & Ticket Scan
Tools / Working environment
Figma, Adobe Illustrator, HTML, CSS, Tailwind CSS, PHP, Laravel, AI
Discover the problem
Challenge
A start-up company is faced with the problem that they need to improve the design, or rather, completely redesign the Web Platform. Over the past few years, the number of visits to the web platform has decreased, the design is outdated, and the content does not attract customers. One of the main problems (on the previous platform) is the inconvenient and unattractive shopping cart for booking tickets.
Potential
Solution
After discussions with the team lead, founder, and tech lead, we decided to do a complete redesign of the old web platform.
- Completely redesigned the landing page to focus on the call to action.
- Reduced the number of clicks when choosing to purchase a ticket.
- Created a design system and component library.
- Provided event organizers with a simple and efficient way to create and manage events, ticket sales, and attendee data.
- Created a convenient and intuitive platform that will allow visitors to easily find, view, and buy tickets to events.
- Implemented a secure payment gateway that guarantees secure transactions for both event organizers and participants.
Play Video
Key Features
Key Features
What an event organizer can do:
- Create your event. Takes less than 5 minutes
- View ticket sales. View real-time sales reports in our mobile app
- Scan tickets. Check valid tickets at the door
- Get paid. Daily deposits direct to your bank
Find event
What the user can do:
The user can find the event by searching the event name, the name of the organizer, or the location in which it is being held.
Book the tickets
What are the benefits for the user?
- Book several items at once
- Book for a child or for adults
- Cancel reservation
- Responsive design for mobile devices
- You can pay from different payment systems
Design Process
My Approach
Research
Competitors
After careful research, I found Stage Stubs competitors in the United Kingdom. This helped me identify the strengths and weaknesses of each and add strengths to my design concept. After careful research, I found Stage Staps’ competitors in the UK. This helped me identify the strengths and weaknesses of each and add strengths to my design concept.
Eventbrite
A popular event management platform that allows event organizers to create, promote, and sell tickets to events of all sizes.
Ticketmaster
A leading ticketing company that offers event organizers a range of services, including ticket sales, marketing, and distribution.
Skiddle
Skiddle - A UK-based event discovery and ticketing platform that specializes in music events, festivals, and club nights.
Resident Advisor
A platform that focuses on electronic music events and festivals, providing information on events, artists, and venues, as well as ticket sales.
DesignMyNight
An online guide to nightlife in the UK that also offers ticket sales for events ranging from food and drink tastings to club nights.
See Tickets
A ticketing platform that provides event organizers with a range of ticketing solutions, including online ticket sales and on-site box office management.
Billetto
A ticketing platform that specializes in smaller, community-driven events and offers features like event discovery, ticket sales, and event management tools.
TIcketSource
A platform that offers event organizers a range of ticketing solutions, including online ticket sales, box office management, and event promotion tools.
Competitors
Strengths and Weaknesses
Analysis
Compatitive analysis and benchmarking
Based on this analysis, Ticketmaster appears to be the strongest competitor, with a wide variety of events and an established brand, but also has high service fees and limited transparency about pricing. Eventbrite is a strong competitor for community events, but may not be the best choice for larger or more complex events. Skiddle and See Tickets have their strengths but also have weaknesses that could impact user experience.
In order to compete with these platforms, a new web ticketing platform Stage Stubs would need to offer a strong value proposition, such as lower fees or better customer service, and prioritize user experience through an intuitive, user-friendly design and comprehensive event listings. It would also need to ensure transparency about pricing and fees, and provide a range of payment options to cater to different users’ preferences.
Research
Target Audience
The target audience for web ticketing platforms would typically include event organizers looking to sell tickets for their events and attendees looking to purchase tickets for events they are interested in attending. The specific demographics and interests of the target audience may vary depending on the types of events being sold through the platform. For example, a platform that focuses on music festivals may target a younger audience interested in live music, while a platform that sells tickets for food and drink events may target a more mature, foodie-oriented audience.
Ultimately, I did research on clients (users) and companies (organizers). How many users and companies use the Stage Stubs platform and from which countries, (in percent %).
Research
Absolute Indicator
Research
User Pain Points and Challenges
Users of web ticketing platforms may experience a number of pain points and challenges, including:
- Limited availability: Popular events can sell out quickly, leaving users unable to purchase tickets.
- High fees: Ticketing platforms may charge high fees, making tickets more expensive than they would be if purchased directly from the event organizer.
- Technical issues: Users may experience technical difficulties when purchasing tickets, such as slow-loading pages or error messages.
- Fraudulent tickets: Some ticketing platforms may unknowingly sell fraudulent tickets, leaving users out of pocket and unable to attend the event they had planned to go to.
- Poor customer service: Users may experience poor customer service, such as long wait times to speak with customer support representatives or unhelpful responses to their queries.
- Lack of transparency: Users may feel that ticketing platforms are not transparent about their pricing, fees, or other aspects of their service, leading to confusion and frustration.
- Limited payment options: Some users may be unable to purchase tickets due to limited payment options, such as only accepting credit cards when the user only has a debit card.
Research
User Interviews
After seeing who the competitors are in this business and who the customers are and from which countries, I wanted to hear first-hand about the experience of my target audience in order to satisfy the final product according to their needs.
- What types of events are you most interested in attending?
- How often do you attend events?
- How do you typically find out about events that you are interested in attending?
- What factors are most important to you when deciding whether or not to attend an event?
- How far in advance do you typically purchase tickets for an event?
- How do you prefer to receive your tickets (e.g. digital, physical)?
- What payment methods do you prefer to use when purchasing tickets?
- Have you ever had any negative experiences when purchasing tickets for an event?
- Are there any features or services that you would like to see in a ticketing platform that are not currently available?
- How much are you willing to pay in service fees for a ticketing platform?
- Are you interested in attending events with other people, or do you usually attend events alone?
- Do you have any preferences or requirements for seating or accessibility when attending events?
- Are you willing to pay more for premium or VIP experiences at events?
- Do you prefer to receive notifications or reminders about upcoming events?
- How important is it to you to have access to customer support when using a ticketing platform?
Research
User Behavior and Their Needs
I found out what users and organizers want (their needs) from the Stage Stubs web platform in the future.
Research
User Persona
For a general understanding, I made a portrait of the user. These are some of the clients of Stage Stubs. In my case study, I show only 2 people as an example.
Research
Customer Journey Map
By understanding the customer journey, the web ticketing platform can optimize each stage of the process to improve customer satisfaction, retention, and revenue. This can include simplifying the purchase process, providing clear and concise communication, offering relevant and personalized recommendations, and investing in customer support to address any issues that arise.
Design
Sitemap and Wireframes
This image shows the Stage Stubs sitemap, which details the web platform page blocks. In the design process, they changed, but in general, the main components are here.
Design
Wireframes
The main focus was on ordering tickets, so I decided to make the first “Main Event Page” with adaptive mobile devices.
Design
Wireframes
One of the important pages is the Ticket (Seat) Selection Page
Design
Design Process
These screenshots show the elements of the pages in Figma. In the course of the study, it turned out that the main focus should be on the page for choosing a ticket order.
Design
UI Elements
For the web ticketing platform is a set of components, guidelines, and principles that work together to create a consistent and coherent user experience. It provides a unified design approach, ensuring that all aspects of the platform are visually consistent and satisfy user needs.
This UI Kit includes a library of components such as buttons, forms, and icons that can be used to create a user interface. It also includes typography, color schemes, and padding guidelines to keep all elements visually consistent and easy to read.
Design
Hi-Fi Design (Admin)
These screenshots show dashboards from the organizer (creator of the event). These blocks include My Events, My Refunds, Account Profile, My Tickets, Create New Event, My Refunds, My Settings, and Data Analysis.
Design
Hi-Fi Design
The high-fidelity design for the web ticketing platform incorporates a clean, modern aesthetic with a focus on blues and whites. The color palette is designed to evoke feelings of trust, reliability, and calmness, while the simple and intuitive design language is aimed at providing a seamless and enjoyable experience for users.
The platform’s typography is clear and legible, making it easy for users to read and understand the information presented to them. The use of icons and imagery also helps to visually communicate information quickly and effectively.
Design
Hi-Fi Design
The features: Main page, Blog page, Find the event, Event Page, Seat selection, Choose the event Page, Login.
The layout of the platform is optimized for ease of use, with a clear and consistent navigation system that allows users to easily find the events and information they are looking for. The ticket purchasing process is designed to be simple and straightforward, with a focus on clear and concise information to ensure that users can quickly and easily purchase tickets for their desired events.
Overall, the high-fidelity design for the web ticketing platform is focused on creating a visually appealing and intuitive user experience. The clean and modern design language, combined with the blue and white color palette, is designed to instill trust and reliability in users, while the simple and straightforward layout and typography ensure that users can quickly and easily find the information they need.
Evaluate
User Feadback
I found out what kind of feedback customers leave on social networks and on different platforms after the launch of our project.
Conclusion
The UX and UI design process for the Stage Stubs web ticketing platform was crucial. It involved research, personas, wireframes, testing, and implementation to ensure user-friendliness and visual appeal. I mapped the user journey, optimizing touchpoints for a great experience.
Looking ahead, I plan to improve personalization and consider social media integration. Expanding into new markets and events is part of our growth strategy.
In conclusion, our UX and UI work sets the stage for success, offering a user-friendly, visually appealing experience with room for future enhancements.
