Branding / Website Design
Breeze Traffic Company
Breeze Traffic is a small team of people (startup) passionate about traffic optimization as a way to reduce CO2 emissions and prevent climate change using street cameras and artificial intelligence.
Role
Brand / UX UI Designer / Web Developer
Date / Duration
June 2022 / 2 Month
Industry
Startup, AI Technology, Environmental Protection
Tools / Working environment
Figma, AI, Adobe Illustrator, WordPress
Main business idea
This is an example of where the camera is located and how it reads information by analyzing outliers of CO2 emission.
My Task
I had to create the company’s corporate identity, website, and logo, as well as choose fonts, and colors and create business cards. One of the key tasks is the presentation of the company (startup). With this presentation, the company presented its services to investors.
Design Process
1. Research
I did some research to get a deeper understanding of the company, target audience, and competitors. Included in my process – are user research, market research, and brand positioning analysis.
2. Brand Strategy
Based on the research results, I developed a brand strategy, including brand personality, tone of voice, and visual identity.
3. Ideation
I created a number of conceptual ideas for the visual identity and brand elements. This included sketches, brainstorming sessions, sketching, and prototyping.
4. Visual development
My process included creating mood boards, and style guides, and creating more detailed designs such as the logo, color palette, and other visual elements.
5. Presentation and Refinement
Provided the final design to the company director for feedback and approval. Based on feedback, designs are refined and fine-tuned until a final design is agreed upon.
6. Implementation
Implemented visual identification at all points of the final design, including the creation of all necessary assets such as logos, typography, color palette and images, website, and presentation.
7. Evaluation and Support
The brand is evaluated to ensure that it meets the goals of the branding project and is effectively communicated to the target audience. Website maintenance, content editing, marketing materials addition, and presentation materials correction.
Research
Target audience
I conducted research and identified who are the target audience, and companies that will be interested in this project. I also took the help of AI to find out and understand the market more deeply.
1. Cities and municipalities
The company’s technology could be used by cities and municipalities to monitor traffic patterns and reduce emissions, helping them achieve their sustainability goals.
Since the company is based in British Columbia, and Vancouver, Canada, therefore they doing business in this province. Metro Vancouver is made up of 21 municipalities and the City of Vancouver is just one of them.
2. Transportation departments
Departments responsible for managing transportation in cities and regions could benefit from the company’s technology to optimize traffic flow and reduce emissions.
One of the main in the city is the Ministry of Transportation and Infrastructure of Vancouver.
There is also one state-owned company that manages all transport in British Columbia.
3. Environmental organizations
Environmental organizations and advocacy groups could be interested in using the company’s technology to gather data and raise awareness about the impact of transportation on the environment.
4. Private sector companies
Companies in the transportation, logistics, and automotive industries could use the company’s technology to monitor and reduce their carbon footprint, as well as to gather data on consumer behavior and vehicle usage patterns.
I just googled the best trucking companies in Vancouver. I think they can all be potential clients.
“Arrow Transportation”, “United World Transportation”, “Metro Express”, “Acumen Logistics”, “Smart Movers”, “Vancouver Moto Transportation”, “7 Mountain Logistics DelGate” and other.
Research
competitors
After conducting research other companies were identified that offer similar traffic monitoring and analysis services, such as traffic management software providers, smart transportation systems companies, and smart city solution providers.
Competitors have also been identified in the field of traffic management and environmental monitoring, such as traffic management system vendors, air quality monitoring companies, and data analysis firms. They may also face competition from other companies offering similar traffic monitoring and data analysis solutions, such as computer vision and artificial intelligence companies.
Traffic Vision
Traffic Vision is a Canadian company that provides real-time traffic monitoring and optimization solutions, using artificial intelligence and video analytics to analyze traffic flow and optimize traffic signals.
Iteris
Iteris is a global leader in transportation analytics, providing advanced traffic management solutions, including real-time traffic monitoring, traffic signal optimization, and incident management.
SWARCO
SWARCO is a leading provider of intelligent transportation systems (ITS) and services, including real-time traffic management, advanced traveler information systems, and environmental monitoring.
AEye
AEye - Based in Toronto, AEye provides AI-powered cameras that can detect, track and classify objects in real time, helping to optimize traffic flow and reduce congestion.
WSP Global
WSP Global is a professional services firm that provides engineering, consulting, and technical services to the transportation industry. They offer solutions for traffic management and optimization, including real-time monitoring and decision-making tools.
Trafi
Trafi - Based in Toronto, Trafi uses AI and cameras to gather data on traffic patterns and provide real-time insights into traffic congestion, helping cities to improve traffic flow and reduce CO2 emissions.
Visual development
Colours
The color scheme associated with the breeze of the sea or ocean was chosen for the company “Breeze Traffic” because it reflects the brand’s values of calm, clarity, and innovation. The blues and greens often associated with the ocean evoke feelings of peace, tranquility, and a connection with nature. These colors also evoke a sense of stability and reliability, which is important for a company operating in the transportation industry.
In addition to conveying the brand’s values, the color scheme also serves a functional purpose in terms of user experience and user interface design. The cool blue and green tones are easy on the eyes, making the brand more accessible and approachable to a wider audience. The use of these colors in a cohesive and consistent manner helps to create a visual identity that is instantly recognizable and memorable, strengthening the company’s brand presence.
By choosing a color scheme that reflects the essence of the brand and appeals to the target audience, the company is able to create a visual identity that is both distinctive and memorable, helping to establish a strong brand presence and attract investment.
Visual development
Fonts
I chose the Stolzl font for the following reasons:
- Functionality: Stolzl font is known for its versatility and clean lines, making it a great choice for a variety of design projects, from branding to web design.
- Character: Stolzl font has a unique and modern character, with a geometric structure that gives it a fresh, contemporary feel.
- Legibility: The clean lines and clear, geometric shapes of Stolzl font make it highly legible, even at smaller sizes, making it an excellent choice for designs that need to convey information clearly.
- Branding: Stolzl font can help to reinforce the brand identity of your design, creating a consistent and recognizable look and feel across all your branding materials.
- Aesthetics: Stolzl font is visually appealing and has a strong design aesthetic, which can help to attract attention and make your design stand out from the crowd.
Visual development
Logos / Icons
The logo design is quite simple. The first letter B in the form of a loop. I came up with this symbol and read an interesting fact on the Internet.
“In business ‘closing the loop’ is akin to following up, checking in, or closing the deal,” says Jarie Bolander, a writer for TheDailyMBA.com. “The term comes from control systems where they close the control loop in order for the system to remain stable.
Presentation and Refinement
Presentation
The presentation for investors has been designed with a strong focus on user experience and user interface to ensure a compelling and engaging experience for the audience. The presentation is visually appealing, with a clean and modern layout that effectively communicates the information in a clear and concise manner. The use of high-quality graphics, charts, and images helps to make complex information easy to understand.
In terms of UX, the presentation is structured in a logical and intuitive manner, allowing investors to easily follow along and understand the key points being presented. The use of concise, easy-to-read text and bullet points, helps to reinforce the message and ensure that the most important information is clearly communicated.
Overall, this presentation has been designed to attract investment by providing a visually appealing and well-structured presentation that effectively communicates the information and demonstrates the potential for growth and profitability.
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Visual development
Business cards
The design I chose emphasizes both user experience (UX) and user interface (UI) aspects, including a clean, minimalist layout with an emphasis on readability and accessibility. On the front side of the card is the company logo, which gives the client an understanding of who this company is, and on the back of the card there is enough space for additional contact information and branding elements. Overall, this design is meant to effectively communicate a person’s professional identity, making it easy for recipients to remember and connect with them.
Visual development
Street Banners
The street banner for the company “Breeze Traffic” was designed to be eye-catching and highly visible, making use of the brand’s established color scheme of cool blues and greens associated with the ocean breeze. The design features the company’s logo prominently in the center, surrounded by a bold, sans-serif typeface that clearly conveys the company’s name and message. The banner also makes use of dynamic graphics and imagery that are evocative of movement, reinforcing the company’s focus on transportation and mobility.
The choice of this particular design was informed by the need for the company to build brand recognition and awareness in the local community.
In summary, the design of the street banner for “Breeze Traffic” was chosen for its ability to effectively communicate the company’s brand values, messaging, and focus, while also being cost-effective and highly visible. Street banners are an important marketing tool for startups as they allow companies to reach a wide audience and build brand recognition and awareness in the local community.
Implementation
Web Design
One of the tasks was to create a Breeze Traffic website design and bring it to life, as well as create a WordPress site using my own design. Since I had experience creating sites on WordPress, I gladly agreed.
As you can see, this is a Landing Page that describes the company, and what it does, as well as a call to action for new potential customers or investors.
If you want to look at the website, here is the link –
Implementation
Mobile Design
Responsive design and mockups included =)
Finality
Conclusion
In conclusion, the design process for “Breeze Traffic” company was a comprehensive and structured approach that allowed me to effectively communicate of the company’s brand values and messaging through various design touchpoints. Starting with research, I gained a deep understanding of the target audience, market, and competition, which helped inform brand strategy and visual development. Through ideation and visual development, I explored a range of design concepts and developed a cohesive visual identity that effectively communicated the company’s brand values and messaging.
The presentation and refinement phase allowed me to present ideas to the company and receive valuable feedback, which helped to refine and improve the design. The implementation phase saw the design come to life through various touchpoints, such as business cards, street banners, and presentations, which helped to build brand recognition and awareness in the local community.
Overall, the design process was a collaborative and iterative effort that resulted in a successful outcome for the “Breeze Traffic” company. The design effectively communicates the company’s brand values and messaging, helping to build brand recognition and awareness, and attract investment.
